Terms of Service

These Terms of Service ("Terms") govern your use of getbellalu.com and the services provided by Bellalu Management LLC ("Bellalu AI," "we," "us," or "our"). By signing up, paying for a service, or using the site, you agree to these Terms.

1. Services

Bellalu AI provides AI voice receptionist, outbound calling, SMS automation, email automation, reviews management, Google Business Profile management, social media management, CRM setup and management, custom website builds, and discovery audit services, as described on getbellalu.com. The specific scope of services you purchase will be confirmed in your signup, onboarding documents, or written order.

You must be at least 18 years old to use Bellalu AI and to sign up for text messages.

2. Payment terms

• Plans are billed monthly or yearly. There is no setup fee on any plan. Plan prices are on our pricing page.
• The first 100 paying customers keep their first-100 price for as long as their subscription stays active.
• Plan fees are billed in advance on a recurring basis, monthly or yearly, beginning on your service start date. Credits arrive monthly on every plan, including yearly plans.
• All fees are quoted and payable in U.S. dollars.
• Payments are processed by our third-party payment processors. By providing payment information, you authorize us to charge the applicable fees on the schedule described in your order.
• Late or failed payments: if a payment fails or is more than 10 days past due, we may suspend services until payment is resolved. Reinstatement may require payment of outstanding balances and any reinstatement fee.
• Usage (such as calls, texts and emails) is paid with credits. Each plan includes monthly credits; you can buy more credits as top-ups, which never expire. When your credits run out, work that needs credits waits until you add credits. We do not bill overages.
• Fees are non-refundable except where these Terms or applicable law require otherwise.

3. Cancellation policy

You may cancel at any time. To cancel, email info@getbellalu.com with your account name. Canceling stops your next renewal. Your paid month or year runs to its end. You remain responsible for any fees due through the effective cancellation date. No partial refunds.

4. Yearly plans

Yearly plans are paid for the full year at the start. Credits arrive monthly during the year. Canceling stops the next renewal; your paid year runs to its end. No partial refunds.

5. AI Audit fee

The AI Audit is offered as a $10 limited-time service fee covering a discovery call and a written AI gameplan. The $1,000 figure shown on our site is the standard list value of the audit; $10 is a promotional price offered for a limited time. The audit fee:

• Is a one-time service fee for the discovery call and the written AI gameplan.
• Is a promotional, limited-time price that may change or end at any time without notice.
• Is non-refundable once the discovery call has taken place, except where applicable law requires otherwise.
• Carries no cash value or transfer rights; purchasing the audit does not obligate you to buy any other Bellalu AI service.

6. Reserved

7. Referral program attribution

Active clients in good standing may earn referral credits as described on our site. Attribution rules:

• Written introduction required. A valid referral requires a written introduction (email, text, or documented in-person introduction with all parties present) connecting the referring client to the prospective client and to Bellalu AI.
• 60-day attribution window. The written introduction must occur within 60 days before the prospective client signs and pays their first invoice. Introductions older than 60 days do not qualify.
• First written intro wins. If multiple clients claim attribution for the same prospect, the earliest documented written introduction controls. Our determination is final.
• Eligibility: the referring client must have signed and paid at least their first monthly invoice and must remain in good standing at the time the referral converts and on each anniversary on which a referral milestone is measured.
• Vesting: each referral vests on its 12-month anniversary of continuous active status. Once vested, it counts toward perpetual-waiver milestones even if the referred client later cancels.
• Stacking and limits: referral discounts apply to your plan fee unless we expressly state otherwise.
• Bellalu AI may modify, suspend, or terminate the referral program prospectively. Already-vested referrals are honored under the rules in effect at the time of vesting.

8. Acceptable use

You agree not to use our services for unlawful purposes, including transmitting messages that violate the TCPA, CAN-SPAM, or other applicable laws; sending content that is fraudulent, deceptive, harassing, or infringing; or using our services to impersonate another person or business. We may suspend or terminate accounts that violate these terms.

9. Customer data and consent

You are responsible for ensuring you have proper consent from your own customers before we contact them on your behalf via voice, SMS, or email. You agree to indemnify Bellalu AI against claims arising from your failure to obtain valid consent.

10. Intellectual property

Bellalu AI retains all rights in our software, prompts, configurations, content, and trademarks. You retain ownership of your own business data and customer lists. We may use aggregated, de-identified usage data to improve our services.

11. Warranties and disclaimers

We will perform services with reasonable care and skill. Except as expressly stated, services are provided "as is" without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the AI will be error-free or that any specific business outcome will result.

12. Limitation of liability

To the maximum extent permitted by law, Bellalu AI's total liability for any claim arising out of or relating to these Terms or the services is limited to the fees you paid to us in the 6 months preceding the claim. We will not be liable for indirect, incidental, consequential, special, or punitive damages, or for lost profits, lost revenue, or lost business.

13. Indemnification

You agree to indemnify and hold Bellalu AI harmless from claims, damages, and expenses arising out of your use of the services in violation of these Terms or applicable law, including violations of consent or anti-spam laws.

14. Governing law and venue

These Terms are governed by the laws of the State of Wyoming, without regard to its conflict-of-laws principles. Any dispute will be resolved in the state or federal courts located in Sheridan County, Wyoming, and you consent to personal jurisdiction there.

15. Changes to these Terms

We may update these Terms from time to time. Material changes will be reflected by updating the "Last updated" date at the top, and where appropriate, by additional notice. Continued use of the services after changes take effect constitutes acceptance of the revised Terms.

16. SMS / Text Messaging Terms

• Program: two separate, optional text message programs from Bellalu Management LLC, doing business as Bellalu AI: informational texts (demo follow-ups, account setup and onboarding, account updates, service notifications such as website changes and new lead alerts, and support replies) and marketing texts (offers and promotions).
• How you join: informational texts — check the informational SMS consent box on our homepage demo form, before checkout, or at getbellalu.com/sms-opt-in, or text START to (302) 599-7450. Marketing texts — only by checking the separate marketing SMS consent box. Each consent is optional and can be given or withheld on its own.
• Message frequency varies. Msg & data rates may apply.
• Reply STOP at any time to stop all text messages from us, informational and marketing. You will get one confirmation text and no further messages. Reply HELP for help, or email info@getbellalu.com.
• Carriers are not liable for delayed or undelivered messages.
• Consent to receive texts is not a condition of purchase.
• We do not share or sell your mobile number or SMS consent with third parties for marketing. See our Privacy Policy.
• You must be at least 18 years old to use Bellalu AI and to sign up for text messages.

17. Contact

Questions about these Terms? Email info@getbellalu.com or write to Bellalu Management LLC, 30 N Gould St, Sheridan, WY 82801.