Privacy Policy

This Privacy Policy describes how Bellalu Management LLC ("Bellalu AI," "we," "us," or "our") collects, uses, and protects your information when you visit getbellalu.com, request a demo, or use our services. By using the site or services, you agree to the practices described below.

1. Who we are

Bellalu Management LLC
30 N Gould St, Sheridan, WY 82801
Email: info@getbellalu.com
Phone: (302) 599-7450

2. Information we collect

We collect only the information needed to deliver our services, contact you, and operate the site:

• Contact information you submit on demo forms, audit signups, or other forms — first name, mobile phone number, email address.
• Consent records — timestamp, source page, and the specific consent text you agreed to when you opted in to receive demo calls or text messages.
• Demo channel selections — which demonstration channels (inbound call, outbound call, SMS sample, email sample) you asked to receive.
• Call and message content — when you use Bellalu AI services, the AI receptionist records, transcribes, and stores call audio, SMS conversations, and email exchanges for quality, training, and reporting.
• Website chat content: when you use the chat window on getbellalu.com, the details you type, any files or voice notes you send, and the full chat, with its date and time. See Section 15.
• Customer relationship data — names, contact details, and notes you or your customers provide while using our services, stored in our CRM.
• Site usage — standard server logs kept by our hosting provider (pages requested, referrer, device type, approximate location based on IP). We do not use analytics tools or cross-site advertising trackers.

3. SMS and call consent (TCPA)

We comply with the Telephone Consumer Protection Act (TCPA) and applicable carrier requirements. Bellalu AI (Bellalu Management LLC) asks for two separate, optional text message consents. Informational texts are demo follow-ups, account setup and onboarding, account updates, service notifications such as website changes and new lead alerts, and support replies. You can opt in to informational texts in four ways: (1) by checking the optional informational SMS consent box on our homepage demo form, (2) by checking that box before checkout, (3) by texting START to (302) 599-7450, or (4) by checking that box on our sign-up page at https://getbellalu.com/sms-opt-in. Marketing texts are offers and promotions. We send them only if you check the separate, optional marketing SMS consent box on one of those forms; texting START does not sign you up for marketing texts. You can give or withhold each consent on its own. Replying STOP stops all text messages from us. Submitting the demo form separately authorizes the demonstration phone call you request. Consent is not a condition of any purchase.

• Message frequency varies.
• Message and data rates may apply, depending on your carrier and plan.
• Reply STOP at any time to any SMS to unsubscribe. Reply HELP for help.
• We retain a record of your consent — including the timestamp, the source page, and the exact consent language shown to you — for the duration required by applicable law and carrier rules.

4. How we use your information

• To deliver the demo channels you specifically requested (inbound call, outbound call, sample SMS, sample email).
• To answer your questions, schedule appointments, and follow up about Bellalu AI services.
• To operate, monitor, and improve the AI receptionist, including quality assurance and prompt refinement.
• To send service-related notifications (e.g., new lead alerts, billing notices) once you become a client.
• To comply with legal obligations and enforce our terms.

5. Our CRM and service providers

We use GoHighLevel (GHL) as our customer relationship management (CRM) and marketing automation platform. Contact details, consent records, call recordings, transcripts, SMS conversations, and email exchanges may be stored in and processed through GHL on our behalf. GHL processes this data subject to its own security commitments and our service agreement with them.

We may also use other vetted service providers for hosting, telephony, transcription, email delivery, analytics, and AI. These providers are contractually limited to using your information only to perform services for us. AI providers help produce replies in our chat, text, and call tools, and they may handle information under their own terms and privacy policies.

6. We do not sell your information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We do not share mobile opt-in data or consent records with third parties for marketing under any circumstances.

We may disclose information only when:

• You direct us to share it (for example, when you ask us to integrate with a system you own).
• It is necessary for a service provider to deliver services on our behalf, under contract.
• It is required by law, subpoena, or to protect rights, safety, or property.
• It is part of a business transfer (merger, acquisition, or asset sale), in which case successor obligations will mirror this policy.

7. Data retention

We retain demo-form submissions and consent records for as long as needed to operate our services and meet legal or carrier retention obligations. Client call recordings and transcripts are retained for the duration of the engagement plus a reasonable archival period. You may request earlier deletion as described below.

8. Your choices and rights

• Opt out of SMS: reply STOP to any text from us.
• Opt out of email: use the unsubscribe link in any marketing email.
• Access, correction, or deletion: email info@getbellalu.com and we will respond within a reasonable time. State-specific rights (including California, Virginia, Colorado, Connecticut, and Utah residents) are honored where applicable.

9. Security

We use reasonable technical, administrative, and physical safeguards designed to protect your information. No system is perfectly secure, and we cannot guarantee that unauthorized access will never occur.

10. Children

Our services are intended for businesses and individuals 18 years or older. We do not knowingly collect information from children under 13.

11. Governing law

This Privacy Policy is governed by the laws of the State of Wyoming, without regard to its conflict-of-laws principles.

12. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date at the top, and where appropriate, by additional notice.

13. Cookies and tracking

getbellalu.com does not set its own cookies and does not use advertising pixels, cross-site trackers, or third-party analytics scripts. Here is what the site does use:

• Language preference: if you switch between English and Spanish, your choice is saved in your browser's local storage so the site remembers it. It stays on your device and is not sent to us.
• Fonts: our pages load fonts from Google Fonts, which receives your IP address and browser information when the fonts load.
• Website chat: on most pages, a chat window loads from GoHighLevel, whether or not you use it. When it loads, GoHighLevel receives your IP address and browser information, and it may store small items in your browser so the chat can work. The chat window does not load on our text sign-up, Privacy, or Terms pages.
• Hosting: our hosting provider keeps standard server logs (such as IP address, pages requested, referrer, and browser type) to deliver and secure the site.
• Booking and payment: when you use a booking link or pay, you leave our site for our booking provider or our payment processor (Stripe). Those sites may set their own cookies under their own privacy policies. If you book inside the chat, you stay on our site and your booking is saved in GoHighLevel.

You can block or delete cookies and local storage at any time in your browser settings. Our site works without them; only your language choice will not be remembered.

Your mobile number and SMS opt-in data are never used for tracking or advertising and are never shared with third parties for marketing.

14. Contact

Questions about this Privacy Policy? Email info@getbellalu.com or write to Bellalu Management LLC, 30 N Gould St, Sheridan, WY 82801.

15. Website chat with Lu

Lu is the AI assistant in the chat window on getbellalu.com. Lu is not a person. Our team can read your chat, and a team member may step in if you ask for a person.

What we collect: the name, email address, phone number, and other details you type; any files or voice notes you send; and the full chat, with its date and time.

How we use it: to answer your questions, send what you ask for, book a call, connect you with a person, follow up about your request, and improve Lu and our services.

Who handles it: chats are stored in and processed through GoHighLevel, and AI providers help produce Lu's replies. Sections 5 and 6 apply. We do not sell your chats.

Text messages: typing a phone number in the chat does not sign you up for text messages. We use that number to handle what you asked for, such as calling you about a call you requested. To get texts from us, text START to (302) 599-7450 or use our sign-up page at https://www.getbellalu.com/sms-opt-in.

How long we keep it: we keep chats for as long as needed to respond to you and operate our services, plus a reasonable archival period. You can ask us to delete your chat by emailing info@getbellalu.com.

Please do not share card numbers, passwords, or health information in the chat.

If you do not want your chat saved, do not use it. You can reach us at info@getbellalu.com or (302) 599-7450.